Facebook Graph Search

Back in 2014 I got very excited about Facebook, it’s new Graph Search and a company who’ve developed a sourcing tool over the top of it (called Work4 – A Facebook recruiting company)
Here’s what I posted then:

Since the beginning of 2014 Facebook has been beta testing a new pillar of its product called ‘Graph Search’. Not everybody can use it yet, but it is a search engine that is designed to find friends of friends. You can search geography, job title, status updates etc. So a search might be “find everyone (me and my friends know) in Manchester, who works in IT, who posted that they hate their job”. 

For the last 9 months Facebook has been encouraging users to update their education and employment history so that this search will work better. They have also introduced a new ‘special skills’ category on user pages. Data shows 90% of users already update their location and education information, and roughly two-thirds fill in their occupation. 

This search functionality alone could be really useful if a company we’re working for already has a good community of followers on its company Facebook page – it makes it possible for a recruiter to start to search through them effectively. 

On top of that, this US based company, Work4, has just launched a new search tool this month which makes improvements to the Facebook search and also enables recruiters to send an email to the potential candidate (for a small fee just like LinkedIn) with a link to the job on their careers website. http://www.work4labs.com/press-releases/work4-announces-automated-solution-for-sourcing-talent-from-facebooks-massive-user-base-using-facebook-graph-search/ 

It’s really the start of a very big thing. Facebook has over a billion users (compared to LinkedIn’s 200k) and, although companies like Work4 suggest that Facebook is best at sourcing blue collar jobs (such as nursing, truck drivers and those in the restaurant industry), with a good search tool, there should be no reason why professional recruiters can’t use it too. 

Food for thought anyway. 


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